The Accessibility Problem
150 images. Each needs descriptive alt text.
45 minutes of video. Each needs captions and a transcript.
Technical content at grade 14 reading level. Guidelines say grade 8.
3 days until launch. Accessibility compliance takes 8 hours you don't have.
So you write "image of chart" for alt text. Skip the transcript. Leave the complex language. Ship it incomplete.
💡 The shift
AI generates descriptive alt text in seconds. Creates accurate captions from audio. Rewrites complex text in plain language. What took 8 hours now takes 90 minutes.
Why Accessibility Gets Skipped
| Barrier | Reality |
|---|---|
| Time | Alt text for 150 images = hours of tedious work |
| Expertise | Don't know what makes "good" vs. "bad" alt text |
| Visibility | Can't see the problem if you're not using a screen reader |
| Priority | Stakeholders don't ask, so it falls off the list |
| Testing | No easy way to verify if it works |
Result: Courses ship that exclude learners with disabilities. You're violating WCAG. You don't even know it.
What AI Can Generate
✓ Alt Text for Images
- Descriptive text for screen readers
- Context-appropriate descriptions
- Functional descriptions (what the image does)
✓ Video Captions & Transcripts
- Accurate timestamped captions
- Speaker identification
- Full text transcripts
✓ Plain Language Alternatives
- Simplified complex sentences
- Definitions for jargon
- Grade-level appropriate rewrites
✓ Document Structure
- Proper heading hierarchy
- Reading order checks
- Semantic markup suggestions
What AI doesn't do: Test with real assistive technology, understand legal compliance requirements, replace your judgment.
The Prompts
What You Get
| Before | After |
|---|---|
| "chart" | "Bar chart: Q4 sales up 23% from Q3, West region leads at 45% growth" |
| "image of person" | "Customer service rep using headset at call center workstation" |
| "diagram" | "Flowchart showing 5-step complaint escalation process" |
| Before (Grade 14) | After (Grade 8) |
|---|---|
| "The implementation of the new customer relationship management system necessitates comprehensive training for all personnel who interface with clients to ensure optimal utilization of the platform's functionality." | "All employees who work with customers must complete training on the new CRM system. This training will help them use the system effectively." |
What AI Does Well vs. What It Gets Wrong
✓ AI Strengths
- Generate descriptive alt text quickly
- Transcribe audio to text accurately
- Simplify complex sentences
- Identify jargon needing definitions
- Suggest reading level improvements
- Catch missing accessibility elements
✗ AI Limitations
- May over-describe decorative images
- Transcription errors with technical terms or accents
- Plain language rewrites sometimes lose nuance
- Doesn't know your organization's style guide
- Can't test with actual screen readers
💡 The Division of Labor
AI generates accessible alternatives fast. You review for accuracy, test with assistive tech if possible, verify against WCAG.
Accessibility Task Types
| Task | AI generates | You verify | Time per item |
|---|---|---|---|
| Simple image alt text | Descriptive text | Accuracy, context fit | 30 sec |
| Complex diagram alt text | Detailed description | Completeness, clarity | 2 min |
| Video captions | Full transcript | Accuracy, speaker IDs | 5 min/10 min video |
| Plain language | Simplified version | Meaning preserved | 3 min/paragraph |
| Heading structure | Hierarchy suggestions | Logical flow | 10 min/module |
The Workflow
Alt text (150 images):
- Export list of images needing alt text (10 min)
- Batch process with AI—10-20 images at a time (30 min)
- Review and refine AI suggestions (30 min)
- Add to course (15 min)
Total: 85 minutes vs. 4+ hours manual
Video captions (45 minutes of video):
- Upload video or audio to AI (5 min)
- AI generates transcript (10 min processing)
- Review and correct errors (20 min)
- Format as captions with timestamps (10 min)
- Upload to video player (5 min)
Total: 50 minutes vs. 3+ hours manual
Plain language (20-page module):
- Identify complex sections (10 min)
- AI generates grade 8 alternatives (15 min)
- Review for accuracy and tone (20 min)
- Replace in course (15 min)
Total: 60 minutes vs. 3+ hours manual
The Cost Math
| Task | Manual | AI-assisted | Saved |
|---|---|---|---|
| Alt text (75 images) | 2.5 hrs | 45 min | 1h 45m |
| Video captions (20 min) | 2 hrs | 30 min | 1h 30m |
| Plain language (10 slides) | 2 hrs | 40 min | 1h 20m |
| Heading structure | 30 min | 15 min | 15m |
| TOTAL | 7 hours | 2 hours | 5 hours |
71% time reduction. Same quality. No excuses.
Key Takeaways
- Accessibility is now feasible. 7 hours → 2 hours makes compliance realistic, not aspirational.
- AI generates, you verify. Fast bulk creation + human review = accessible content at scale.
- Start with alt text. Easiest win, biggest impact—makes images accessible to screen readers.
- Test when possible. AI generates alternatives; real assistive tech testing validates them.
Try It Now
🎯 Your task:
Take 10 images from a current project. Generate alt text with AI. Review the results. How many would you accept as-is? How many need minor edits?
The test: Did AI save you at least 5 minutes per image?
📥 Download: Accessibility prompts and WCAG checklist (PDF)
Ready-to-use templates for alt text, captions, and plain language generation.
Download PDF